Happy Father's Day from MLB.com

I know Father's Day is over a week over due, but I really liked the multimedia presentation done by Major League Baseball in honor of the celebration. Father's Day and baseball seems to be a sport closely linked to this special day celebrating fathers all over the globe. The MLB website does a great job of providing a human interest element for their players. Leagues always need to do public relations assignments like these to portray their players as more than athletes. For examples, the National Basketball Association (NBA) has a campaign called NBA Cares, which is a program that allows players to become involved in their surrounding community. The National Football League (NFL) has a campaign teamed up with the United Way, which is the same as the NBA by involving players in their local community. To bring this back to baseball, the NBA and NFL profiles certain players in their public relations campaign for human interest.

The page dedicated to Father's Day begins with photos of players with their families. There are photos of players with their fathers, mothers, children, wives, other family members or a combination of these people. One of my favorite pages is of Lastings Milledge, who is a player for the Washington Nationals and they are relatively close in geography from the Richmond area. He has a picture with his father, who obviously played a big role in his life.

I also like the PR the MLB uses to get people to buy tickets by putting on the link to purchase 'Take Dad to a ballgame: Buy tickets now'. Also, a link to shop for MLB merchandise to 'Shop for Dad'. They are at the top of every player profile for Father's Day.