Extra Credit Blog from Mass Comm Week

I attended the presentation by Mark Ethridge during Mass Communications Week. The week brought in many people in the communications industry for speeches, presentations and forums. The week gave students insight into the communications industry. The week was a good alternative for students to listen to someone other than their teachers. To be honest, I am sure students were happy to have class cancelled because of the week. This week also gave professors the excuse to not have class.

According to the Virginia Commonwealth University Mass Communications Web site, Ethridge is the current president of Carolina Parenting Inc. The company prints Charlotte Parent magazine and parent magazines in other major regions in North Carolina.

The presentation concluded with a book signing by Ethridge. His book is called Grievances and chronicles his reporting experiences.

In the podcast below, Ethridge talked about the advantages local newspapers hold over other news sources. The first point he made and stressed is the ability to cover local news. He stated there are many ways to get international, sports, stocks and movies. He also said there were usually more reporters with the newspaper than with the local television station.

The second point was that newspapers can report in depth, with detail and authority. He stressed authority because there are so many ways of getting news by way of traditional outlets and new age outlets. He used blogs and Twitter as examples and he said we are "overwhelmed" by news in this new age.





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