One of the better websites I have seen in a while is the Tiger Woods official website. Even though he is injured, he is still the top golf player in the world. His website not only has updates on him, but also on other events and players in the golf world. Mainly the events in the Professional Golf Association (PGA). The sites home page has a strong image of Woods with his famous fist pump and smile. There is an official Woods symbol in the left corner of the page with a 'T' and a 'W' connected. The front page has headlines of the four top stories related to Woods or golf. Right now Woods is not participating in any PGA events, but there is still coverage on the events. The latest headline is of the ESPY Awards. Woods received three awards. The site has a spot showing the last PGA event he participated in. There is a place for his next event he will participate in and the specific network for television coverage. There is a space for random Tiger trivia. Under the links section of the page, there is another website dedicated to his own golf course design. There are interactive designs so golfers can get a feel for the courses. The seperate website also shows pictures of the hotel located by the golf course. The website also has a chart for his awards, mainly the amount of golf majors he has won. At the bottom of the main page is a quote from Woods. The quotes change daily and they give personality to the website as if the viewer is actually talking to Woods. Also, there are some quick golf stats, such as his scoring average, driving distance, driving accuracy, putting average and sand saves. There is also a link to a seperate website called the Tiger Woods Foundation. He has a promotion encouraging young people to talk about their own positive moments. Since Woods is known for his 'fist pump' after something good happens, he calls the promotion the 'Fist Pump Challenge'. This provides some feedback and interaction from the viewers. The website also encourages viewers to buy. The top product is his video game. Also, for more interaction the site allows viewers to receive alerts through their cell phones.
The website has his biography and a link to his blog, but to access the blog the viewer must sign up for fan club membership. The site has a chronology of his life and random facts about Woods. One of the best aspects is learning about his diet and nutrition. This allows Woods' fanactics to eat and drink like him. Also, this promotes his products with Gatorade and turns out to be a winning situation. Also, there is a section to write letters to Woods and there is a section showing his response to some of the letters. That is also apart of the club tiger benefits.
Tuesday, July 15, 2008
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