CBS Sportsline has an interesting multimedia format, which allows readers to receive their report on headline news and have access to other neat tools. For example, headline news yesterday was of Atlanta Braves third basemen Chipper Jones being hit in the face with a baseball. I could only find the link to Jones being hit in the face with the ball on MLB.com. I notice many news outlets showed the amateur videotape on television, but chose not to post the video next to their stories on their websites. The story is not very long, but at the bottom is a place for fans to comment. The website seems to have a focus on this aspect of multimedia to have fan involvement.
Sportsline has created a cult following for fans of a sport and of specific teams because there is information on each fan that posts a comment. Each fan has a link to their own personal fan sports page. On the Braves website I looked at the first comment that appeared at the top of the fans comment link and it was by the user BravesGurl1983. In her profile there is information on her personally and there are links to her other favorite teams and tracks her latest postings. The top rated Braves fan is SaintsFan85.
To come back to the story on Jones there are links to other headline stories in the organization and each story has a number beside it. The number tracks the amount of comments on stories, which allows users to see the popularity of certain stories. There are links to other Braves headline stories and a section of headlines of Major League Baseball.
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